Project Summary
A two-page sell sheet created for Ruthless Spine to promote the RJB, an intraoperative surgical angle measurement tool. The goal was to present the product, its components, and package options in a concise format that sales representatives and distributors could use, in both digital and print versions.
My Contribution
I designed the sell sheet layout, incorporating product renders from the RJB animation and organizing the parts tables, package options, and feature highlights. I worked directly with the client’s regulatory engineer to finalize the wording, so the marketing copy stayed within approved guidelines and required fewer revision rounds. I added the required trademark designations and prepared a high-resolution print version with full bleeds.
Tools Used
Canva, Adobe Photoshop, Frame.io