A front and back trade show brochure created for Dominion Surgical to introduce its surgeon-controlled Patient Positioning System. The goal was to communicate the system’s value, automation, portability, efficiency, and compliance through a bold visual style that matched the company’s holographic, particle-based brand direction.
I developed the brochure’s concept and design across more than 20 drafts, creating the layout and placement variations and reflowing the content around updated device renders. I edited the product imagery and prepared separate digital and CMYK print-ready versions. I continued updating the brochure as the device and imagery evolved, and posted the latest version to the client’s website, keeping the art direction consistent with the site and trade show banners.