Work Sample
Type: Branding
Atreon Orthopedics Brand Guidelines
Project Summary
A 17-page brand guidelines document created for Atreon Orthopedics to establish a consistent visual identity across the company and its ROTIUM® and BioCharge® product lines. The goal was to turn a limited starting point of logos and three brand colors into a complete system covering typography, color, logo rules, imagery, and design elements.
My Contribution
I designed the full brand guidelines, selecting the typography and expanding the color palette with detailed hex, CMYK, and RGB values and usage guidance. I organized the logo variations, product logos, and logo do’s and don’ts, and created placement rules for social media and video formats. I explored and developed decorative elements, such as gradients and energy lines, and refined the system across seven drafts based on client feedback.
Tools Used
Canva, Adobe Illustrator, Adobe Photoshop, Frame.io.
Employment:
Ghost Medical
Job Title:
Head of Web & Digital Marketing
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