Work Sample
Type: Branding
Dominion Surgical Brand Guidelines
Project Summary
A 24-page brand guidelines document created for Dominion Surgical as part of a rebrand of the company and its Patient Positioning System. The goal was to evolve the existing logo into a modern, flexible identity with clear standards for color, typography, logo usage, and visual elements.
My Contribution
I led the rebrand guidelines, recoloring and refining the existing logo into four color treatments with favicon, square, and horizontal versions, and creating a full product logo set. I resolved color inconsistencies, adjusted logo typography and trademark placement based on client feedback, and delivered complete logo packages in seven file formats. I also established the signature particle and hexagon design elements, and developed the guidelines from a 9-page first draft into the final 24-page system, which then guided the brochure, website, and trade show materials.
Tools Used
Canva, Adobe Illustrator, Adobe Photoshop, Frame.io.
Employment:
Ghost Medical
Job Title:
Head of Web & Digital Marketing
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