Work Sample
Type: Branding
Ghost Medical Brand Guidelines
Project Summary
A 21-page updated brand guidelines document created for Ghost Medical, a subsidiary of Ghost Productions specializing in medical animation, VR, and medical illustration. The goal was to establish clear standards for the company’s logo, colors, typography, and imagery, and to keep the brand consistent across marketing, the website, and client communications.
My Contribution
I created and maintained the brand guidelines from the first draft in 2023 through the expanded 2025 edition. I updated the color palette to match the new blue logo and website, produced the logo files with the new tagline, and added new sections for gradients, imagery, iconography, buttons, and email signatures. I also wrote clear rules for logo usage and brand language, integrated the Konjure sub-brand, and distributed the guidelines and logo assets across the company’s server, Confluence, and Frame.io so the team could access them.
Tools Used
Canva, Adobe Illustrator, Adobe Photoshop, Frame.io, Confluence.
Employment:
Ghost Medical
Job Title:
Head of Web & Digital Marketing
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