Work Sample
Type: Branding
Ruthless Spine Brand Reference Sheet
Project Summary
A brand board created for Ruthless Spine to summarize the company’s bold visual identity, including its skeleton logo, color palette, typography, and iconography. The goal was to give the brand’s look a single, easy reference to use across marketing materials.
My Contribution
I designed the brand board, organizing the logo, color palette, typography, and icons and elements into one clear reference. I updated the company’s logo files with the required trademark designations and delivered them in multiple formats for ongoing use. I also brought the brand’s mascot to life through social media and holiday animations.
Tools Used
Canva, Adobe Illustrator, Adobe Photoshop, Adobe Character Animator, Adobe After Effects.
Employment:
Ghost Medical
Job Title:
Head of Web & Digital Marketing
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