brand guidelines document created for Konjure, Ghost Productions’ interactive 3D app platform used to build browser-based device demos for clients. The goal was to define how the Konjure logo, colors, typography, and interface elements should be used across light and dark backgrounds.
My Contribution
I designed the Konjure brand guidelines and built the logo set in horizontal, square, and icon versions for both light and dark backgrounds. I documented the color palette, typography, and iconography and button styles. I confirmed the correct trademark usage with leadership and incorporated the guidelines as a section in the Ghost Medical brand guidelines.